Month: March 2013

Top 4 Lessons Learned at SXSW

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Thinking about heading to SXSW next year and never been before? You’re going to have a blast–but first, here are 4 recommendations from our Tea-m of things you need to know in order to survive SXSW (and do it well):

  1. Don’t try to be everywhere—planning is key. You’re going to arrive and be immediately overwhelmed by the schedule, infinite venues, and promising artists performing everywhere.  Pick four venues that you have a good shot of getting into each day, and commit.  This will save you hours of waiting in lines for shows you didn’t plan far enough ahead to attend, and risk waiting outside and missing the show—because we all know that’s no fun.  Our venue recommendations (and where you can find Honest Tea): Rachael Ray Feedback (at Stubbs), Bangers, Spotify House, and Empire Automotive.
  2. Great Food: If you’re going to last 7 days of late nights, early mornings and plenty of sun, you’ll need to make sure your diet supports it.  For the second year in a row we threw a delicious party with celebrity food enthusiast Rachael Ray, hosting 4 days of signature recipe eats paired with ice-cold Honest Tea.  The Honest highlight of the week in 2013 was creating an Honest Fizz Float bar, pairing our brand-new bubbly natural soda with local Austin craft ice creamery, Lick Ice Creams. (insert link) Insider tip: Honest Fizz Root Beer and Orange Pop pair perfectly with natural vanilla ice-cream! Make sure to RSVP in advance for our event next year, it will sell out.
  3. Great Music: There’s nothing worse seeing a band you can’t stand.  Luckily this wasn’t the case for the few-thousand people who enjoyed special performances from Delta Rae, Macklemore & Ryan Lewis, Kenny Loggins, St Lucia, The Cringe, and many other artists.  These bands were all part of Rachael Ray’s Feedback Party, which makes it easy for you to RSVP to one event.
  4. Triple your fluids intake.  That single water bottle you’re used to drinking isn’t going to cut it in the Texas sun.  Luckily you’ll have countless bottles of ice-cold Honest Tea to keep you refreshed!

If you can check off all four of these boxes, you’re bound to have a great time and not miss out. We hope to see you in Austin!


The Honest Tea-m backage at Stubbs BBQ for Rachael Ray Feedback


Macklemore & Ryan Lewis stole the show on Saturday at Stubbs


Delicious floats from brand new Honest Fizz and local Austin ice creamery, Lick Ice Creams


Macklemore & Ryan Lewis get to know their fans personally



Secret to Becoming a Resilient Entrepreneur

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Lately, there have been questions raised about the merits of wrestling as a sport both on the collegiate and international level. While several prominent ex-wrestlers, such as Vladimir Putin and former Secretary of Defense Donald Rumsfeld, have risen to wrestling’s defense, I’d like to add the voice of an underrepresented constituency—the poor-to-mediocre high school wrestler. In fact, I owe much of my success in business to the failure and adversity I endured as a high school wrestler.

In case anyone challenges my credentials as a bad wrestler, I humbly share that my record in my first season was 1-10, (there was a vacancy in one opposing team’s line-up, so I “won” the forfeit). Today as I lead a company generating more than $100 million in retail sales, I still rely on the lessons I learned fighting off my back. Click HERE to continue to the rest of the article.

Microlending and Raspberry Fields Tea

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Checked out a bottle of Raspberry Fields Tea recently? Did you know each time you purchase a bottle you are supporting small business entrepreneurs in developing countries through our partnership with the Whole Planet Foundation?

The Whole Planet Foundation’s mission is poverty alleviation through microcredit in communities around the world that supply Whole Foods Market stores with products (us included!). Earlier this year we partnered with Whole Planet Foundation for the launch of our new Raspberry Fields Tea. A portion of each sale directly gives back to individuals who are taking brave steps as entrepreneurs in escaping the poverty cycle.

Microcredits are basically small loans with limited/no collateral provided to entrepreneurs who are looking to grow their unique business, yet lacking the basic infrastructure to do so.  Common purchases using microcredit include sewing machines for textiles, cooking supplies for a local restaurant owner, transportation vehicles and irrigation equipment for farmers.

According to Whole Planet Foundation, they have a repayment success rate of 96%. As of this year there are more than 70 projects in 54 countries around the world being impacted by the Whole Planet Foundation.  Some interesting facts include:

  • 90% of microcredit clients are female
  •  An estimated 1.4 million people are being supported through the Whole Planet Foundation microcredit funds.
  •  The average first loan size in the developing world is $162—which appears a small amount, but creates a large impact in a developing nation where dollars can go further.
  •  $34,570,574 funds have been committed for microcredit work through Whole Planet Foundation.

Pick up a bottle of Raspberry Fields today and help spread the word about microfinance empowerment! To read how you can get involved further check out:

Dinner in 25 Minutes!

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What’s for dinner tonight? How about eggplant penne with sundried tomatoes and a spring salad—healthy cooking in 25min!

Here’s what you need:

-1 package penne pasta

-2 tablespoons olive oil

-1 eggplant, halved lengthwise, cut into small pieces

-3 cloves garlic, chopped

-1/4 cup sun-dried tomatoes

-1 cup tomato sauce

-4 leaves chopped fresh basil

Heat olive oil in large skillet on medium heat. Stir in eggplant and garlic, drizzle with remaining olive oil until slightly brown. Stir in sun-dried tomatoes and sauce, cook together for 5 minutes and then add in penne and toss. Sprinkle with basil before serving. Wash down with a Honey Green Tea!