Month: February 2014

How to Take the Guesswork out of Recycling

Posted on Updated on


Have you ever finished a product and then become frozen with the fear, wondering what you’re supposed to do with the package?  Perhaps you go through a mental checklist asking: Is this material recyclable? Does my town accept this type of package in its facilities? What do I do with the cap? Should I peel off the label or leave it on?  We know that recycling can reduce a product’s environmental impact, but the ins and outs of doing it correctly isn’t always clear

In that split moment, standing in front of the recycling bin, a gut decision is made to either:

1)        Recycle and hope you are doing the right thing, or

2)        Throw it in the regular trashcan because you’re too worried about making a mistake.

That’s why we’re excited to partner with How2Recycle to put easy to read instructions on all of our packaging.   No more guessing—just clear, concise information.  Take a look at this sample graphic for our HONEST Kids Family Size bottle to show how the label is organized.


Source: (example only; not intended to provide instructions for any specific product)

Honest Tea plans to place the How2Recycle graphic onto all of our packages.   Our Honest Kids cartons and 59 fl. oz multi-serve bottles will be the first to include the easy to read graphic on the packaging—look for it on shelves near you soon.

This is just one of the ways we’re working to increase the average recycling rate past 35% in the United States*. For more information on Honest Tea’s commitment to recycling and our Great Recycle initiative, click HERE.

So what’s the item you’re most confused about recycling?  Let us know in the comments below.

*Source: EPA 2011


Which HONEST Brew is Made for You?

Posted on Updated on

Are you best described as having excellent taste, flowing with energy? Or are you calm and collected, with a subtle side of spiciness?

Standing in the beverage aisle at your local grocery store can be a dilemma of decisions—with so many different varieties of our teas, HONEST Fizz and Kids varieties, how do you know which HONEST Brew is made for you? We’re on a mission to help you find the perfect HONEST beverage.  

Through the month of March, check our Facebook page daily as we reveal the inner personality behind each of our HONEST beverages so you can find your perfect palatable partner.  Once your favorite is found, make sure to leave a comment and let us know which beverage floats your proverbial boat. Your delicious destiny awaits!

Here’s our top 3 staff picks to whet your appetite:

Are you calm and collected, with a subtle side of spice? 



..or are you more of a bubbly sort? 



…or perhaps you’re still a kid at heart? 



We hope you’ll visit our Facebook page often in March to find which HONEST Brew is made for You! 

Coupon Offer: Heavenly Lemon Tulsi

Posted on Updated on

Tulsi no text

In need of refreshment of body and mind?  Meet Heavenly Lemon Tulsi.  Tulsi is a delicious herb, well-known throughout India and Southeast Asia.  Unlike green, white, black, and oolong teas which come from the traditional camellia sinensis plant, tulsi is part of the basil family and naturally caffeine-free.  Also called “holy basil,” it is very different from the Italian basil you can grow in your own garden.  With hints of mint and clove, it is used both as a delicious tisane as well as in traditional Hindu ceremonies.  Tulsi is believed to help promote relaxation, in addition to being deeply delicious.  We believe you’ll love this unique brew so much, it will have you saying ‘Ahhh,’ ‘Ommm’ and ‘Mmmm’ – all at the same time.  Pick up a bottle at your local natural grocer, or try freshly-brewed at any participating Smashburger location.  Exclusive offer:  download your digital coupon for $1.50 off of two bottles of Heavenly Lemon Tulsi HERE!

Join the #honestcompliment Movement

Posted on Updated on

Honest Compliments

Compliments are powerful—they motivate us and make us smile, and reinforce what is good in the world. Over the past year, we’ve been giving out compliments at events from the Atlantic to the Pacific, encouraging people to pay it forward by sharing a simple, encouraging word with someone they appreciate.

Did you know January 24th was National Compliment Day? It’s one of those days in the year that doesn’t particularly get much attention, but it does present an opportunity to make the world a better place. In the spirit of the occasion, we took a step and sent out hundreds of honest compliments via Twitter to fans, celebrities, bloggers, game show hosts, you name it.  The results were astounding, over 3,600 people shared an honest compliment, and the hashtag #honestcompliment was the 5th most popular trending topic on Twitter! Research says 68% of Americans would be more inclined to give a compliment if they received one first.  So what are you waiting for?

National Compliment Day may be over, but the movement lives on.  Share an #honestcompliment on Twitter with someone you appreciate today, and pay it forward. That simple. You never know how far it will go, and feel good about yourself, knowing you could make someone’s day.