What do you think of when you hear the word “college internship?” Perhaps thoughts of fixing the copy machine or delivering the office coffee order come to mind. Often internships don’t turn out to be as exciting as you hoped. That couldn’t be further from the truth at Honest Tea. We thought we’d take the opportunity to give you a behind-the-scenes “peek” at what it takes to be a summer itern (affectionately known as “road warriors”) at Honest Tea.
We’re passionate about organic beverages, and we look for that same passion in our students. Each summer we select 30 college students studying Marketing or Sales from across the country to travel to Honest Tea HQ. For one week they receive intensive training from our Marketing Tea-m about our Mission, study our beverages, practice a little yoga and even enjoy a tea tasting with our TeaEO. Oh yeah, and we have a lot of fun too. After less than one week, they have been steeped in the Honest Tea Mission and excited to spread the word.
So why are they called road warriors? Glad you asked. Our interns spend the most amount of time out in the field during the summer—from waking up at 5:30am to load in for a 5k running event to an evening tastemaker dinner featuring Pomegranate Blue, our Road Warriors act as our eyes and ears to what’s happening across the country, and where we should go next. There’s hardly a dull moment—but business should be fun, right? Especially when you’re serving organic refreshment.
Road warriors also have first-hand opportunities for sales experience—from learning how to set up a shelf display at a Whole Foods Market or pouring samples during lunch traffic at a Publix, they learn what it takes to interact not only with customers, but how retailers operate, what goes into a store’s sales strategy and the relationships they build. You could say there’s a quiet sense of pride in all of us when we visit a store and find our beverages on the shelf…this is always followed by some small upkeep to make sure the shelf or display looks its absolute best. It’s just part of our culture.
So if you happen to run across an Honest Tea Road Warrior this summer at the grocery store or a music festival near you, don’t hesitate to say hello. We’d love to tell you a bit more about our Mission and pour you our favorite iced tea. To stay up to date with where we’re headed this summer, click here: www.facebook.com/events. If you’re interested in joining the Honest Tea Mission in summer 2015, send your resume and cover letter to: firstname.lastname@example.org