Introducing Radiant Raspberry (and our New Look)!

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Glass Blog SpreadAfter 16 years of continuous growth for our glass bottled teas, we had lots of internal debates about whether we should try to update the line. Even though our beverages are the top-selling bottled tea line in the natural foods channel, we took a deep breath, and decided to challenge ourselves on the ingredients, the label art, and even the impact of the mission.

So consider this your invite to joining us in celebrating a major milestone by transitioning organic sugar in the sweetened teas over to Fair Trade Certified™ organic sugar. It’s a big step in terms of furthering the Honest Tea mission, and the Fair Trade Certified logo now reflects the use of both tea & sugar ingredients in your favorite glass bottled tea. We’ve also joined 1% for the Planet, committing to donate the equivalent of at least one percent of sales from our tea line in 16 oz. glass bottles to organizations within the 1% For the Planet network.

You’ll also notice our “refreshed” look. The answer came in the form of art—specifically, the realism that springs to life in oil paintings.  Our design team collaborated with a creative oil painter who understood both our excitement and hesitations in making this project a reality.  She was tasked with the challenge of artfully communicating our principles—honesty, transparency, whimsy, and ingredients you can feel good about—from concept to reality

Using images of artwork we have around our office from past trips to the tea gardens, the oil painter brought to life the personality of each tea according to its origin and unique story. Each painting was then translated from paint, to canvas, to bottle by our talented in-house graphics team, making sure the final result stayed true to our roots. The new images are centered in the middle of our iconic “T” shape, so you’ll still be able to recognize Honest beverages on store shelves.

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Labels aren’t the only thing new around here, meet brand new Radiant Raspberry! This refreshing iced tea is brewed with organic, Fair Trade Certified™ black tea leaves, raspberry juice, and blackberry leaves for perfect just a tad sweet sipping!  Think ripe raspberries meeting smooth black tea leaves that will keep you basking in the glow of summer all year long. Grab a bottle at your local natural food store or the natural food aisle of your favorite grocery store, and enjoy!

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9 thoughts on “Introducing Radiant Raspberry (and our New Look)!

    Yup said:
    October 22, 2014 at 12:43 pm

    I would have liked to have gotten a sample, but since I’m not a Facebook user……

    Facebook is one of the most anti-American worker & anti-privacy companies out there & it’s shame so many companies are using it.

    It’s not a smart idea to link your company to them & to request your users to use a third party. Bad business.

    To put it in reverse, I, the consumer, will not buy your product because you don’t wear Reebok, Makes as much sense. You are refusing me your product because you are a Facebook stooge.

    CONSTANCE said:
    October 20, 2014 at 1:41 pm

    Love your teas. Wanting some

    Mark Decker said:
    October 11, 2014 at 6:16 pm

    What happened to Raspberry Fields and is it true that it is exclusive to Whole Foods? We live at least an hour away from the closest WF. We usually buy our Honest Tea at the Giant Food chain here about and hour from Philadelphia but they never seem to carry the newer flavors. Been enjoying HT for over 10 years. You folks should market it as a 12 step program for getting off of soda! Step 1- Mango Acai, Step 2- Peach Oo-La-Long, Step 3- Orange Mango, Step 4-…

      honestmission responded:
      October 13, 2014 at 4:02 pm

      Hi Mark, thanks for the 10 years of strong support! Yes, it is true that Raspberry Fields was an exclusive Whole Foods variety. But we recently made the decision to discontinue Raspberry Fields and instead introduce Radiant Raspberry. This new raspberry tea is just now hitting store shelves and will be available in many retail locations, not just Whole Foods. Feel free to ask your local Giant store manager if they will carry the new tasty tea! Cheers!

    Lisa said:
    October 1, 2014 at 12:00 pm

    I have been a loyal and dedicated Honest Tea drinker from the beginning. I absolutely love raspberries and can’t wait to purchase this tea. Thank you for staying true to your values. :)

      honestmission responded:
      October 1, 2014 at 2:12 pm

      Thanks, Lisa! We hope you enjoy Radiant Raspberry (we think you will)!

    Linda said:
    October 1, 2014 at 11:16 am

    Great job looking forward to the new raspberry drink, I have been serving my grandsons your Honest Kids Water since 2001 when we lived in Las Vegas, I have been enjoying the tea for myself. Thank you for a great product and not changing the ingredience (staying true).

      honestmission responded:
      October 1, 2014 at 2:13 pm

      We’re happy to have a dedicated fan like you, Linda! We hope you’ll let us know how you like Radiant Raspberry. Cheers!

      Linda said:
      October 11, 2014 at 7:47 pm

      We dont have a Whole Foods with in 100 miles, we shop COSTCO and SAMS CLUBS

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