After 16 years of continuous growth for our glass bottled teas, we had lots of internal debates about whether we should try to update the line. Even though our beverages are the top-selling bottled tea line in the natural foods channel, we took a deep breath, and decided to challenge ourselves on the ingredients, the label art, and even the impact of the mission.
So consider this your invite to joining us in celebrating a major milestone by transitioning organic sugar in the sweetened teas over to Fair Trade Certified™ organic sugar. It’s a big step in terms of furthering the Honest Tea mission, and the Fair Trade Certified logo now reflects the use of both tea & sugar ingredients in your favorite glass bottled tea. We’ve also joined 1% for the Planet, committing to donate the equivalent of at least one percent of sales from our tea line in 16 oz. glass bottles to organizations within the 1% For the Planet network.
You’ll also notice our “refreshed” look. The answer came in the form of art—specifically, the realism that springs to life in oil paintings. Our design team collaborated with a creative oil painter who understood both our excitement and hesitations in making this project a reality. She was tasked with the challenge of artfully communicating our principles—honesty, transparency, whimsy, and ingredients you can feel good about—from concept to reality
Using images of artwork we have around our office from past trips to the tea gardens, the oil painter brought to life the personality of each tea according to its origin and unique story. Each painting was then translated from paint, to canvas, to bottle by our talented in-house graphics team, making sure the final result stayed true to our roots. The new images are centered in the middle of our iconic “T” shape, so you’ll still be able to recognize Honest beverages on store shelves.
Labels aren’t the only thing new around here, meet brand new Radiant Raspberry! This refreshing iced tea is brewed with organic, Fair Trade Certified™ black tea leaves, raspberry juice, and blackberry leaves for perfect just a tad sweet sipping! Think ripe raspberries meeting smooth black tea leaves that will keep you basking in the glow of summer all year long. Grab a bottle at your local natural food store or the natural food aisle of your favorite grocery store, and enjoy!
Ever wished you knew the secret to making the perfect Honest® Tea? Or perhaps you wanted to be the creator of a delicious brew like Just Green Tea or Just Black Iced Tea? After 16 years of tea brewing experience, here’s your chance to become the expert. Introducing exclusive Honest Tea, now in Keurig® K-Cup® packs! It’s the same organic, Fair Trade Certified™ ingredients you love, just with a new, convenient brew master—you!
This new line of K-Cup® packs (the first ever organic, iced teas for Keurig® brewers) comes in a couple of your favorite classic varieties: Just Black and Just Green Iced Teas. Two traditional teas with endless possibilities. And why do we love them in a Keurig® brewer? Let us count the ways:
1. There’s beauty in simplicity: All you need is a non-glass cup, ice, and the press of a button. It doesn’t get much easier than that to enjoy your favorite organic and Fair Trade Certified™ tea!
2. No need to leave home: You get a fresh brew fast (in under a minute, to be exact). For those Saturday afternoons with a good book and a brewed iced tea—K-Cup® packs were made for moments like this. Of course Monday morning always comes around quickly—no need to worry, you can brew directly into your tumbler and head out the door!
3. Freshly-brewed on your schedule: Personally select your tea strength, whether it is the stronger 6 oz. option or a lighter 8 oz. variety, and sip with zero-calorie satisfaction.
So, are you ready to brew? Pick up your brand new Honest® Tea K-Cup® packs, available exclusively online at www.keurig.com/shop/special-events/honest-tea. Get the brewing party started!
We happen to think the month August is peachy keen. Why? Because August 22nd is National Eat a Peach Day! Today is the ideal time to celebrate one of our most popular Honest brews, Peach White Tea. Did you know that there is real, organic peach puree in every bottle of Peach White? We think the sweet flavor of real peaches is the perfect complement to our Fair Trade Certified, organic tea.
We owe a lot to the organic peaches for making our brew such a tad sweet success. To show some proper peach praise, we’ve created this Peaches & Cream smoothie in their honor!
Won’t you help us in raising a glass to our delicious organic peaches?
Peaches & Cream Smoothie
Yield: 2 servings
1 cup fresh, sliced peaches
¾ cup HONEST Peach White Tea
6 oz. vanilla Greek yogurt
½ cup ice cubes
Combine all 4 ingredients in a blender and blend until smooth. Divide smoothie between two glasses.
Raise your glass, and then enjoy the peachy perfection.
After what seemed like an endless winter, we cannot get enough of this summer sun! From mountains to ocean and golf course to tennis court, there are a million and one ways to enjoy the beautiful weather. But even in the midst of all the fun, it’s important to keep cool and hydrated—because dehydration is a damper on the sunny spirit.
To make the most of your summer time, we recommend the following activi-teas, which are sure to keep you happy and hydrated this season.
Hiking: As altitude increases, air temperature drops. Taking a day hike in the mountains is a great way to cool off naturally. To make the most of the refreshing atmosphere, aim to start your hike in the early morning. Temperatures typically peak after 12:00 pm, so a good rule of thumb is to begin the trail by at least 8:00 am.
Tea Pairing: Peach White Tea is a great hiking companion. Its slender, lightweight packaging means that it won’t add much bulk to your pack. And that real peach taste will add just a touch of extra sweetness to your alpine adventure.
Beach Trip: What’s more summery than a trip to the beach? Perhaps you choose to relax in the sand with book in hand, or maybe you prefer to be in the salty sea. Either way, this is the place of ultimate sun worship for land dwellers and water lovers alike.
Tea Pairing: Hot sands requiring a cooling aid—Honest Ade, to be exact. Try the tropical mix of Orange Mango Honest Ade to get you in the beachy mood. Additional compliments include a towel, sunglasses, and your best friends.
Family Picnic: You don’t have to travel far to enjoy summer to its fullest. A picnic is a fun and local outdoor activity for people of all ages. Whether eating, playing games, or just conversing, you’ll be to appreciate great company and the great outdoors all at once.
Tea Pairing: Honest Kids Berry Berry Lemonade is an excellent option for the entire family. For an icy treat, place the Honest Kids pouches in the freezer, and in a few hours you will have portable picnic popsicles!
Outdoor Movie: More of a night owl? During the summer months, many cities offer outdoor movies, which is a fun way to get outside after the heat has subsided. Check your local area to see what options are available for date nights and family features alike.
Tea Pairing: Nothing pairs better with a movie than a classic Root Beer Fizz. Be sure to bring a blanket, some movie munchies, and a Fizz-packed cooler to maximize your film-viewing experience!
It’s turning out to be a sweltering summer. As the temperature cranks up, we’re finding ways to cool down. In these times, there is one classic refresher that stands above the rest: lemonade! No need to hide indoors when you have a winning combination of organic lemonade and a frosty glass of ice. Add some sweet strawberry and earthy basil and you have a dynamic thirst quencher that can beat the heat.
Simple yet impressive, this Strawberry Basil Lemonade will suit any summer occasion—day or night. It’s rosy color and exotic flavor are sure to make it a party favorite!
Strawberry Basil Lemonade Mixer
1 Honest Original Lemonade (4 cups)
15 fresh strawberries, washed and tops removed
20 fresh basil leaves
¼ cup Bourbon *optional
Pour 3 cups of Original Lemonade into a large pitcher. In a blender, combine strawberries, basil leaves, and 1 cup of Original Lemonade. Blend on high until mixture forms a smooth puree. Add strawberry-basil puree to the pitcher and stir to combine. Serve over ice for ultimate heat-fighting power.
Organic foods are becoming more widely available—at grocery stores, delis, and now at your favorite movie theatre! Honest Tea and Cinemark Theatres have teamed up to offer Honest Kids Appley Ever After and Super Fruit Punch at all Cinemark Theatre concession counters nationwide. So now there’s no need to sneak Honest Kids pouches into the movies to keep your kids refreshed (which of course you don’t do…). When the rain is pouring down or those 90+ degree days seem like they’ll never break, head to your local Cinemark Theatre to catch the latest movie and grab an Honest Kids pouch while you’re there—it’s organic refreshment that will keep you and your family cool all summer long!
Did you know May is National Salad Month? With spring produce entering its peak, there’s no better time to renew your salad inspiration with a little help from our friends at sweetgreen. Whether you’re a kale connoisseur, an arugula enthusiast or romaine romantic, here’s three spring salads paired with our favorite HONEST Tea to renew your leafy love.
Spicy Sabzi: Organic baby spinach + shredded kale with spicy quinoa, spicy broccoli, carrots, raw beets, basil, sprouts and roasted tofu; topped with a carrot chili vinaigrette and a squeeze of sriracha
Pairs best with: Peach Oo-la-long Tea
Earth Bowl: Warm quinoa grains + organic arugula with roasted chicken, white cheddar, grape tomatoes, raw corn and spicy broccoli; topped with a pesto vinaigrette.
Pairs best with: Honey Green Tea
Santorini: Chopped romaine with citrus shrimp, feta, red grapes and chickpeas; topped with a cucumber basil yogurt dressing and a fresh lemon squeeze.
Pairs best with: Unsweet Lemon Tea
So what are you waiting for? Don’t settle for the same-old salad—let your taste buds run free this spring. Happy tossing!